To host the best women’s football in the world.

• WE LEAGUE will host the world’s top players and maintain the highest level of competition in the world.
• WE LEAGUE will produce the world’s top players and staff.
• WE LEAGUE will raise the quality of women’s football by developing the grassroots level all over Japan
• WE LEAGUE will expand access for girls and women to enjoy football all over Japan.

To be the most active women’s community in the world

• WE LEAGUE will make women the starting point and the driving force for positive change throughout society.
• Beyond the world of sports, WE LEAGUE will be a platform bringing together a diversity of individuals, organizations, and companies

To be the most valuable league in the world.

• WE LEAGUE will establish a strong league foundation to support the development of the social and competitive elements of our mission.
• WE LEAGUE will prove the profitability of professional women’s football
• WE LEAGUE will become a societal role model promoting equity, diversity and inclusion at the workplace and beyond.