To host the best women’s football in the world.

• Hosting the world’s top players and maintaining the highest level of competition.
• Producing the world’s top players and staff.
• Raising the quality of women’s football in Japan through grassroots development.
• Increasing access for girls and women to be able to enjoy football in Japan.

To be the most active women’s community in the world

• Encouraging women to be the starting point and the driving force for positive change throughout society.
• Becoming a platform that brings together individuals, organisations and companies, that exist beyond the world of sports.

To be the most valuable league in the world.

• Establishing a strong foundation that would support the development of both the physical (competition) and social-cooperate elements of the organisational mission.
• Proving the profitability of professional women’s football.
• Becoming a societal role model in promoting equity, diversity and inclusion at the workplace and beyond.